Founder Amy Chan
Registered Pharmacist under the Ministry of Health, Malaysia
Founder Hebe Ser
Founder Kayden Chan
More than Skincare. A Rhythm, a Ritual, a Return to Balance.
Founded by Amy Chan, a pharmacist and believer in alignment — with the body, the universe, and the self — Soveu unites modern scientific precision with the ancient wisdom of healing through rhythm and nature.
Every formula is clinically rooted yet emotionally intelligent, created to work not only on your skin but with your natural circadian cycle. Because true beauty is not an accident — it’s a rhythm you honor every day.
Founder Amy Chan
Registered Pharmacist under the Ministry of Health, Malaysia
More than Skincare. A Rhythm, a Ritual, a Return to Balance.
Founded by Pharmacist Amy, Soveu was created with a simple mission — to make high-quality, science-backed skincare accessible to everyone. With years of pharmaceutical experience and a deep passion for studying ingredients, Amy ensures every Soveu product is crafted with both efficacy and safety in mind — offering premium skincare at a more honest, affordable price.
Founder Hebe Ser
More than Skincare. A Rhythm, a Ritual, a Return to Balance.
Hi, I’m Hebe — the founder of Soveu and someone who pours her heart into every detail. I’ve always been deeply passionate about skincare and creating products that are gentle, suitable, and kind to the skin. As a pharmacist, my goal is to help you achieve healthier, brighter skin that makes you feel confident and comfortable in your own natural glow.
Founder Kayden Chan
More than Skincare. A Rhythm, a Ritual, a Return to Balance.
Hi, I’m Kayden— a pharmacist with a deep passion for skincare, science, and continuous learning. My journey began in the pharmacy, where I discovered how powerful the right ingredients can be in improving people’s health and confidence.
As someone who’s always eager to learn and grow, I continuously study new ingredients, technologies, and trends to ensure that every product I develop reflects both professional expertise and personal passion.
Welcome to my world of pharmacist-formulated skincare — where science meets self-care, and every formula is made with heart and purpose.
Our Vision
Beauty In Rhythm With Life
We believe skincare is not just a product, but a personal ritual a sacred space for reconnection, renewal, and realignment.
Rooted in Pharmaceutical Science
Every formula
pharmacist-crafted
Inspired by Circadian Biology
Aligned with your body’s inner clock
Enhanced with Botanical Actives
Soulful, plant-
based healing
Infused with Universal Harmony
Balance for skin,
body, and spirit
Meet Our Founder
Pharmacist. Dreamer. Creator.
I wanted to create skincare that not only works with biology, but also aligns with energy and emotion. To me, healing is not just surface deep — it’s soul deep.
Amy Chan, Founder of Soveu
Meet Our Founder
Pharmacist. Dreamer. Creator.
I wanted to create skincare that not only works with biology, but also aligns with energy and emotion. To me, healing is not just surface deep — it’s soul deep.
Amy Chan, Founder of Soveu
Our Promise
Soveu is more than skincare it’s a return to rhythm.
By day, it protects. By night, it restores. From within, it nourishes.
So you don’t just look radiant — you live in balance.
Amy blends the precision of evidence-based pharmacy with the wisdom of energy healing, vibration, and alignment — creating formulas that feel like a gentle hug from the universe.
